This on-demand, self-paced program gives you lifetime access to the complete campaign-strategy playbook of David Axelrod and Karl Rove, two of the most influential political strategists of the modern era. Across more than five hours of high-level lessons, they break down the real mechanics of building, messaging, and running a winning campaign, from the earliest conversations about a candidate’s identity to the final hours before Election Day.

Through a combination of detailed explanations, case studies, and insider reflections, Axelrod and Rove walk you step-by-step through how campaigns are actually built: assessing strengths, researching opponents, shaping the core message, targeting voters, budgeting resources, raising funds, preparing for debates, and responding to unexpected crises. Their contrasting experiences offer a rare bipartisan lens on how strategic decisions are made, how narratives are crafted, and how campaigns adapt to shifting political realities.

Designed for professionals who want practical, applicable knowledge, this course gives you tools you can implement immediately, whether you’re managing a political campaign, working in advocacy, advising leaders, or simply seeking a deeper understanding of how modern elections are won. A certificate of completion is available at the end of the program.